At some point, every business owner in Ireland types the same question into Google. How much does a logo cost? The answers they find range from free to tens of thousands of euro, which is not particularly helpful. This guide gives you a straight answer — what logo design in Ireland actually costs, what drives the price up or down, and what the difference really is between a €50 logo and a €1,500 one.
There is no agenda here. Some businesses genuinely do not need to spend a lot on a logo. Others absolutely do. The goal is to help you figure out which situation you are in before you spend a cent.
Why does logo design cost so much — or so little?
The price range for logo design is genuinely enormous. You can get a logo generated by an AI tool for nothing, or pay a student on Fiverr €30. Alternatively, you can work with a professional designer in Ireland, or pay a large branding agency €10,000 or more. All of these are real options, and all produce something that technically qualifies as a logo.
The difference is not just visual quality — it comes down to what the process actually involves. A free AI logo takes thirty seconds and knows nothing about your business, your customers, or what you are trying to communicate. It produces something generic. A professionally designed logo, on the other hand, starts with a conversation. A good designer will ask about your values, your audience, the feeling you want to create, and how the logo will be used in the real world — on signage, on packaging, on social media, on uniforms, on a van. That research and thinking is what you are paying for. The actual drawing comes last.
What does logo design cost in Ireland?
Here is an honest breakdown of what you can expect to pay for logo design in Ireland in 2026, depending on the route you take.
Free or under €50 — AI generators and DIY tools. Canva, Looka, and similar platforms let you create something quickly using templates. The result is generic by nature, and many other businesses will have a very similar logo. These tools are fine for testing an idea or as a temporary placeholder. However, they are not suitable as a long-term brand identity, and most cannot produce print-ready vector files.
€50 to €300 — Fiverr and low-cost freelancers. You will find designers at this price point who produce decent-looking work. The risk is originality — many create logos by adapting stock icon libraries and changing colours. The designs can look professional at a glance but lack the thinking behind them. Furthermore, you may not receive full source files or ownership rights, which becomes a real problem when you need to scale the logo for signage later.
€350+ VAT — Professional logo design packages. Simply Design logo packages start at €350 + VAT. At this level, you work directly with an experienced designer who researches your business, develops original concepts, and refines the chosen direction until it is right. You receive vector source files, a range of colour versions, and clear guidance on using your logo consistently. As a result, the logo is unique and legally ownable.
Combined brand and design packages. A logo does not have to exist in isolation. Simply Design packages can be combined with web design, ecommerce, print, book design, or board game design — depending on what your project needs. This approach ensures everything is visually consistent from day one, without briefing multiple different suppliers. Pricing for combined packages depends on scope and is quoted individually.
Logo versus brand — what is the actual difference?
This is one of the most common points of confusion for business owners. A logo and a brand are not the same thing, and understanding the difference is genuinely useful before you spend money on either.
Your logo is a mark — a symbol, a wordmark, or a combination of both that identifies your business at a glance. It is one component of your brand identity, not the whole thing.
Your brand, on the other hand, is everything. It is the visual system that surrounds the logo — the colours, the fonts, the image style, the tone of voice. More broadly, it is the impression your business creates in the mind of everyone who encounters it. It includes how you answer the phone, how your packaging feels, how your website reads, and what people say about you when you are not in the room.
A strong logo helps build a strong brand. However, a logo without a consistent brand system to support it will only take you so far. This is why professional branding projects always deliver more than just a logo file — the guidelines and systems that surround it are what allow you to use it consistently across everything your business touches.
Protecting your investment — trademarks and business name registration
Once you have invested in a professionally designed logo, it is worth taking steps to protect it properly. There are two registrations worth knowing about, and most Irish business owners do neither until something goes wrong.
Register your business name
If you trade under a name different from your own legal name, you must register it with the Companies Registration Office (CRO). This is a straightforward, inexpensive process. It does not give you exclusive rights to the name, but it puts it on the public record and is the first step toward establishing your brand legally.
Register your logo as a trademark
This is the step that gives you real legal protection. A registered trademark means no other business in your sector can use a similar name or logo without your permission. In Ireland, trademarks are registered through the Intellectual Property Office of Ireland (IPOI). EU-wide protection is available separately through the EUIPO. Additionally, the Department of Enterprise provides useful guidance on the process for Irish businesses.
There is one important condition. To register a logo as a trademark, it must be original. A logo built from stock icons, AI-generated shapes, or template elements cannot be trademarked — because other businesses may be using those same elements. This is one of the most practical reasons to invest in a professionally designed original logo. If you ever want to protect your brand legally, and most growing businesses eventually do, you need something that is genuinely and uniquely yours.
Think of it this way — your logo is an asset. Registering your business name and trademark is the equivalent of insuring that asset. It costs relatively little compared to the investment you have made, and it gives you solid legal ground if anyone ever tries to copy you.
What files should you receive from a logo designer?
This is where many business owners get caught out, particularly when working with lower-cost designers. A logo is not just a JPEG. When a professional completes your logo design, you should receive all of the following.
- Vector files (AI, EPS, or SVG): These are the master files. They scale to any size without losing quality — from a business card to a billboard. Without vector files, you do not have full ownership of your logo.
- PNG files with transparent backgrounds: For use on websites, social media, and documents where the logo needs to sit over different backgrounds.
- Colour variations: A full-colour version, a black version, and a white version at minimum. Some logos also need reversed versions for dark backgrounds.
- CMYK and RGB colour codes: CMYK for print, RGB and HEX for digital. Without these, your logo will print differently from how it appears on screen.
- A basic brand guidelines document: This explains how to use the logo correctly — minimum sizes, clear space, and what not to do with it. This is what keeps your logo consistent across every application.
If a designer cannot provide all of the above, that is a red flag regardless of the price.
The hidden cost of getting a logo wrong
The most expensive logo is often the cheap one you eventually have to replace. Consider what happens when a business grows and realises its €50 Fiverr logo looks out of place on a new shopfront, cannot be embroidered onto staff uniforms because the detail is too fine, or cannot be trademarked because it was built from a stock template.
Rebranding costs money. Reprinting business cards, updating signage, redesigning the website, and updating social media profiles all add up. More importantly, changing a logo that customers have started to recognise carries a brand perception cost that is harder to quantify but very real. Starting with a properly designed logo is therefore almost always cheaper in the long run.
What to look for when choosing a logo designer in Ireland
Price is only one factor. Here are the things that actually matter when choosing someone to design your logo.
A portfolio that matches your expectations. Look at their previous work and ask whether the quality and style align with what you are looking for. A designer whose portfolio is full of fun and playful work may not suit a professional services firm, and vice versa.
A clear process. A professional designer will ask you questions before drawing anything. If someone produces concepts within hours of first contact, they are skipping the research that leads to a good result.
Clear ownership terms. You should own the final logo outright. Some designers retain rights and only licence the logo to you, which limits what you can do with it. Confirm ownership before work begins.
Full file delivery. As outlined above, vector source files are non-negotiable. Confirm this is included before you agree to anything.
Full branding means consistency across everything
A logo is the starting point, not the finish line. The real value of professional branding comes from consistency — the same visual identity applied correctly across everything your business puts in front of a customer.
Think about every touchpoint your brand has in a typical business. Clothing and uniforms. Van graphics and vehicle signage. Brochures and flyers. Business cards. Roller banners for trade shows and events. Billboards. Social media profiles. Your website. Your email signature. Each of these shapes how professional your business appears, and each one is an opportunity to either reinforce or undermine your brand.
When these elements are designed by different people at different times with no consistent system, the result feels fragmented and amateur — even if each individual piece looks fine on its own. In contrast, when everything is designed together from the same visual foundation, the effect is completely different. Your business looks established, trustworthy, and serious.
At Simply Design, we design all of this. A branding project does not have to be limited to a logo file. We design van graphics and vehicle signage, brochures and print materials, roller banners and exhibition graphics, business cards and stationery, billboard artwork, and the website that ties it all together. Because everything comes from the same studio working from the same brand guidelines, every element fits. Your brand is consistent whether a customer sees your van on the road, picks up your brochure, or lands on your website at midnight.
How Simply Design approaches logo design in Ireland
At Simply Design, we are based in Mullingar and work with businesses across Ireland on branding and logo design projects. Logo packages start at €350 + VAT, and every project begins with a proper brief — a conversation about your business, your customers, and what you are trying to build. We do not jump straight to visuals.
We deliver original vector artwork, a full set of file formats, colour references for both print and digital use, and clear brand guidelines so you know how to use your new logo consistently. If you want to explore a full brand identity rather than just a logo, we offer packages covering everything from colour palette and typography to stationery and social media templates.
One of the most rewarding projects we have worked on is our collaboration with Ursula Kane Cafferty on ActiVacation — a family board game developed by a Mullingar-based author and game designer. The project grew into a full creative partnership covering complete board game design and component artwork, commercial print production, a dedicated ecommerce website so Ursula could sell directly to customers, and full branding across every element of the product. Everything — from the box cover to the website — was designed as a cohesive, professional product. The game went on to sell as a registered trademark, a direct result of the original branding being uniquely designed rather than assembled from templates.
“If you are looking for someone with exceptional creativity, who will pour effort and professionalism into your idea — then Simply Design is for you. Their impressive attention to detail is evident in the high-quality work they have carried out on my behalf.”
— Ursula Kane Cafferty, Author and Board Game Developer
If you are starting a new business, rebranding, or simply feel your current logo no longer represents where your business has gone, get in touch for an honest conversation about what you need. You can also read more about our approach on the branding and logo design page.